Landing pages are critical for online marketing success, but many beginners overlook the importance of SEO. Landing page optimization is a key step in running a successful campaign.
Without optimizing your landing page content and design elements, you could be missing out on a lot of potential traffic, leads, and sales.
Here’s a quick primer on SEO for landing pages that will help you get started with improving your page.
In this Beginners Guide about SEO Landing Pages, we will discuss:
- What a Landing Page is
- What Landing Pages Do
- How to Create Search Engine Friendly Landing Pages
- How to Start Getting Search Traffic Today
What is a Landing Page?
A landing page is a single web page created specifically for the purpose of receiving visitors from marketing or advertising campaigns. It’s different than other pages on your website in that it drives targeted traffic to take a specific action, like completing a purchase or signing up for an email list.
An effective landing page will persuade potential customers to exchange their personal information for whatever you are offering. Landing pages can improve your company’s website traffic and lead to more conversions.
What Do Landing Pages Do?
Landing pages are designed to capture the attention of visitors and encourage them to take a particular action. They often include compelling design elements such as headlines, images, videos, or other media that can help draw visitors in and lead them down a sales funnel.
Why Is A Landing Page Important?
Landing pages that are designed well have one purpose only–to get the user to take action on your offer.
These pages are free of any links or processes that would distract the user from taking action or speaking directly to them in a language they understand.
Your landing page should show trust and be promises you will partner with them every step if they choose to work with you, not just a generic company website.
- Landing pages are simple and non-threatening, which makes them appealing to prospects.
- Your offering should help prospects meet their aspirational identity.
- They can collect extremely detailed information about your visitors.
- There is always some kind of a thank-you to the users for their interest and involvement
- Not only is a landing page valuable as an online marketing channel, but it can also help your potential customers access other types of marketing channels.
When Do You Need A Landing Page?
In some situations, using a landing page can be the best route to take in order to increase sales or attract leads. Situations such as when you use pay-per-click advertising, have a lead magnet, are wanting to focus attention on something specific, want to appeal to different types of customers, or for easier testing.
PPC advertising. PPC ads that are linked to a landing page appear higher in search results because Google considers the quality of the advertisement when determining its rank. A dedicated landing page with PPC can be used to feature a new product and generate sales through customer exclusivity. Additionally, it is an effective tool for marketing to customers who have particular price expectations.
Customers who are only interested in your brand’s events will be more likely to find your dedicated event landing page rather than sifting through your website for the information.
Lead magnet. A lead magnet is simply any helpful content that’s behind a form, which someone has to fill out to get the content. When they provide just their name and email address, they become a lead.
Focus attention. A landing page focuses visitors’ attention on the content. They can either complete the call to action or return to search results.
Attract different types of customers. Landing pages can be custom-made to target various types of consumers. The advertising, content, page design, and offer included will decide its effect on the selected customer base.
Easier testing. A landing page is a web page that has been created for the purpose of one specific objective, making it much simpler to test. With the ideal tools, this page can be frequently tested to make sure it is both enticing and user-friendly.
What Are The Benefits Of An SEO Friendly Landing Page?
Unlike a homepage or other sections of your website, landing pages are more flexible and can be personalized to fit your target market. You can make direct appeals that speak to their values specifically.
Creating a landing page isn’t only helpful for your ad campaigns, but essential to driving results. Special events, new product launches, and sales can all be promoted successfully through social media and email marketing channels – but that’s only part of the story.
You need an appealing landing page to pique people’s interest and encourage them to take action.
A well-crafted landing page can help you increase your conversion rates, speak more directly to your target consumers, and figure out which types of content get the most people interested.
How to Create Search Engine Friendly Landing Pages
An SEO landing page is crucial to the success of the offer or leads you are presenting to your customer base. Without focusing on things like targeted keywords, search results, page speed, organic traffic, or search volumes, to name a few, your customers might never reach your landing page.
Here are 15 tips to help you with landing page optimization.
1. Start With Keyword Research
Before you start optimizing your landing page, it’s important to research the relevant keywords for your topic. Use a keyword tool such as Google Keyword Planner or Ubersuggest to identify the terms that people are using to search for content related to your business.
While there are many paid keyword research tools available, feel free to also use a free tool for keyword research.
Ideally, you can find a comprehensive keyword research tool that allows you to search for target keywords, search intent, semantic search, long tail keywords, and organic search traffic.
By having an understanding of these metrics, you are better equipped for one of the most SEO friendly landing pages when compared to your competition.
This is your first step to successful search engine optimization.
2. Create an SEO Content Brief
Before you begin writing SEO content for your landing page, but after you analyze keywords, create a brief that outlines the following:
- The keywords and topics you’ll be targeting
- A primary keyword to focus on
- Secondary and longtail keywords to include in the copy
By creating an outline, you, or your writer, have a better chance of creating high quality content.
Once again, great content can go a long way in separating yourself from the competition.
3. Optimize the URL
Choose the URL of your landing page based on the primary keyword. Make sure to keep it short and memorable, as this is one of the first things search engines see when indexing a website.
Preferably, you have your own domain and own hosting site when setting this up. The landing page URL is critical when optimizing landing pages for SEO.
4. Optimize the H1
Your headline (H1 tag) and title should include your primary keyword. Make sure that they are both descriptive, catchy, and relevant to the content on the page.
Think of your H1 as your main headline. What will draw people in? Using primary keywords, but also being creative can help a lot.
5. Optimize the SEO Title
Your SEO title should be no longer than 65 characters and should include your primary keyword. Make sure that it’s descriptive and convincing so that people will click on it when they see it in the search engine results.
Also, be sure to use a title tag as well.
6. Include Keywords in the Headings
When writing content for your landing page, make sure to use keywords in the headings and subheadings. This will help search engines understand what the page is about and can also help readers quickly scan through the information.
The best way to do this is by using the main keyword or other important keywords in your H2s and H3s. This will help optimize your landing page even more.
Be sure to optimize headings for your entire page. By not optimizing all of them, you are missing out on the potential for better a page.
7. Write a Great Meta Description
The meta description should be no longer than 155 characters and should include the primary keyword. This is an opportunity to draw people in with a compelling description of what they’ll find when they click on the link.
The best way to do this is by drawing them in with questions or statements. Then, follow this by offering them a way to learn, but end with an ellipses before actually stating what they are learning. This will get them to click.
8. Check Your Content-Length
Google recommends that your landing page content be at least 300 words. This is the minimum length for a page to rank well in the search engine results pages.
Content length is very important when it comes to the best SEO practices. Try to always meet the minimum threshold, and do not worry about going a little over.
9. Do Better Than Your Search Engines Competition
Take some time to research your competition and find out what their pages are missing. This can help you identify opportunities for improvement that will make your page stand out from the rest.
One of the key benefits of doing better than your competition is that you will receive more potential visitors to your landing page. This is because the better you are compared to your competition, the sooner you will show up in a Google search.
10. Change Your ALT Tags
The ALT tags are used to describe the images on your page. Make sure to include relevant keywords in your ALT tags so that search engines can better understand what your page is about. Image alt text is also really important.
Alt tags and alt text are important for SEO optimization. By using related keywords from your landing page in the image title, you are increasing your chances of showing up in a Google images search.
This is the best way to help optimize images on your web pages. Optimized images are good for page SEO and make for great landing pages.
11. Make Your Content Shareable
Encourage users to share your content with social media buttons that link directly to your page. This will help you get more exposure and can also lead to more inbound links which can improve your search engine rankings.
12. Make Sure Your Page Loads Quickly
Search engines prioritize pages that load quickly, so you’ll want to make sure that yours does too. Compress images and minify your code to help reduce the size of your page and improve its loading speed.
Page speed and load speed are critical when it comes to your page. It is one of the key factors in rank position according to Google’s algorithm. Also, you want to make your target audience happy and not make them wait for your page to load. They might go elsewhere because of it.
Remember to also check your load and page speed on mobile devices instead of just on desktops.
13. Link Out to Other Relevant Content
Include links to other relevant content on your website or from other websites in order to provide more context to the topic and make it easier for users to find related information.
High quality backlinks are one of the most important ranking factors on Google. Understanding how to craft the perfect anchor text will go a long way in helping increase traffic.
In addition to linking out, be sure to also use internal links. This can help draw existing customers, or even new customers, to other pages or offers on your website.
14. Set Up Google Analytics
Utilize this tool on your website in order to track your page’s performance and see how many visitors you’re getting, what keywords they’re using and other important metrics.
The best way to get more traffic to your landing page is to lean into Google’s algorithm and improve your ranking among search engines.
15. Monitor and Track Results
Use the data from your analytics to track your page’s performance over time and identify areas for improvement. This will help you ensure that you’re getting the most out of your landing page.
These are just a few tips for optimizing your landing page for search engines. By following these steps, you’ll be well on your way to creating an effective and SEO friendly landing page that will help you increase traffic and conversions.
Good luck!
Start Getting Search Traffic Today
With these 15 easy tips, you can start getting more search engine traffic to your website today. Make sure that your landing page is optimized for the keywords you want to target and use the techniques outlined above to ensure that it’s visible in the search engine results pages.
Landing pages tend to miss one or two of the aspects listed. Remember to optimize everything for the best page SEO you can possibly have. It will all pay off in the end.
With a little bit of effort and patience, you can see dramatic results and get the traffic that your website deserves. Get started now and start getting more search engine traffic today.
The post SEO For Landing Pages: A Beginners Guide appeared first on Tweak Your Biz.
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