Are you looking to boost your digital marketing game and gain more traffic to your website?
It’s probably time to implement link building strategies.
A link building strategy is the plan of action to acquire high-quality inbound links, aka backlinks, from reputable sources.
The prize is an increase in your website’s authority and the likelihood of appearing higher on SERPs (search engine results pages).
What do backlinks do?
Backlinks (particularly ones on relevant websites with high domain ratings) are great for boosting your website’s traffic.
If a trustworthy source promotes your content, you look extra trustworthy as well.
This trust factor also appears on search engine results pages.
The more backlinks your site has, the more esteemed your website becomes, eventually leading to higher SERP placements.
Who benefits from link building strategies?
Link building strategies are integral if you have stellar content (blog posts, resource pages, products) but can’t seem to get the attention you deserve.
If you’ve never heard of link building, check out our complete beginner’s guide before embarking on your own link building strategy.
Link building can be an intimidating task for beginners.
With search engine algorithms constantly evolving and becoming more sophisticated, link building has become a complex and ever-evolving practice.
With so many different link building strategies, how does one know where to start?
Look no further. We’ve got you covered.
In this guide, we’ll be exploring link building strategies for the year 2022 so you can stay ahead of the curve and ensure your link profile is as robust and successful as can be.
So, What Are The Best Link Building Strategies in the World?
One word of advice before you start your journey of link building strategy.
The crux of link-building strategies is creating link-worthy content.
The better your content, the more successful your tactics.
With that said, here are the top link building strategies to help grow your network.
1. Link Building Outreach
Outreach is an essential skill for link building.
It’s a great way to build links and take matters into your own hands.
You’ll often need to do some kind of outreach when executing link building strategies, so practice these three steps.
Step 1: Write a Great Article
As we said, make sure your content is stellar.
Once you’ve figured out your niche, write a comprehensive blog post or article that is link-worthy.
What makes an article link-worthy?
Linked content is most often a genuinely helpful resource or guide answering a question.
You want to make content that’s:
- Informational or Educational
- Thoroughly Researched
- Written for a Target Audience
- Entertaining
Essentially, you want to be the best source to answer whichever question is being asked by your target audience.
Some formats for this type of content include large blog posts, comprehensive guides, infographics, tools, etc.
Make sure your writing is clear — and even better, enjoyable — to read.
Make sure your claims are factual and cited when necessary.
Make sure you’re considering the intent of those asking the questions you’re answering.
If you’re still not sure how to start writing good content, check out our guides on general web content and SEO content writing.
To write purposefully, you’ll also need to know your target audience and understand what kind of content you’re up against.
Step 2: Do Competitive Research
You cannot overlook competitive research.
This step is helpful in finding link building opportunities within your niche.
One way to do this is by identifying target keywords in your niche.
We have a whole article on finding keywords for link building, so check that out for more detail.
Once you have those keywords, you can use them to find opportunities to execute your link building strategy.
Tools like ahref’s Content Explorer will help you find site owners who frequently mention your target keywords.
These are the people you should reach out to for help link building because they’re most likely to find your content useful.
These tools are great because they give you a plethora of site owners who could benefit from the relevant links you’re offering.
This means that if one says “no” to your link building offer, you’re not at a dead end.
Don’t forget to keep factors like domain authority in mind.
If you can earn a backlink on a site with a higher domain rating, your credibility points will go up.
Quality links can be more important than the number of your backlinks.
Step 3: Ask People to Link to It
Finally, you know your content is great and you’re reaching out to the right site owners.
Now it’s time to do the actual outreach part.
Your outreach should be thoughtful, considerate, and brief.
Don’t assume that just because your content is relevant and well done that you’re going to earn a link.
Pitch yourself in such a way that the recipient can understand how their website will benefit by linking yours.
And remember: if you’re offering high quality links, the site owner won’t just be doing you a favor by accepting your offer.
It’ll be beneficial to them as well.
Here are a couple of reminder tips.
- Reach out to people who frequently mention the same target keywords as you.
- Reach out to people who’ve linked similar articles (or other content) as yours, on similar topics.
Outreach is such an integral tactic that the rest of the link building strategies in this article likely include some kind of outreach.
2. Guest Blogging
Guest blogging, also known as guest posting, is possibly the most out-there link building tactic on this list.
You’re offering to create content for someone’s site, which will then be published with a link to your own site or blog.
Who knew a blog post could do so much heavy lifting when it comes to link building?
Actually, many people, since guest blogging is pretty much an OG link building strategy.
So how does guest blogging work?
You earn your link by reaching out with relevant content, or the offer to write some, for a website lacking your product or expertise.
Guest blogging is great for any writer or blogger who wants to increase traffic to their own site.
But, most sites advertising “write for us” guest posting opportunities get high numbers of submissions every day.
Your guest post might get lost in a sea of other applicants, also trying guest blogging as one of their link building techniques.
But did you know? You can still pitch guest posts even if a site isn’t publicly taking submissions!
Step 1: Pitch a Publication on a Guest Topic
You can pitch a guest post for any website, but resource pages and high-authority sites will produce the best results.
Not all the sites that upload your blog post are going to build links that get you on SERPs (Search Engine Results Pages).
Find a site relevant to what you’re marketing, and offer to write a post for them.
Why wouldn’t a site take a free piece of well-written content that may increase its traffic?
If you reach out with a cool idea, it’s more than likely to be accepted, even if the site wasn’t advertising that they accept guest posts.
Step 2: Write the Guest Post
Guest blogging is another form of content creation.
It has the added benefit of increasing your authority as a writer and thought leader in your industry.
You can either write a fresh post for a publication in your niche or recycle previously-written content to be published on a new site.
Keep in mind the writing tips we discussed in the Outreach section of this article.
Your content should be enticing enough that people want to click the link to your website included on the guest blog.
Step 3: Get the Guest Post Published on That Website With a Link
We’re at the end of the guest blogging process.
Complete a bit of outreach to the site owner to get your guest post published on their site.
Once you have an agreement, make sure your guest blog contains a link to your own site or blog.
Then, whether people share and link your guest post or your actual blog, you’re building a larger network of backlinks.
That’s what link building strategies are all about.
Guest blogging is an endless way to build links.
One blog post can be shared across multiple sites.
How many links do you think one resource page could generate?
3. Broken Link Building
A broken link (or dead link) is an external link on a page that no longer exists or works.
An example could be a blog post referencing a site that’s been removed.
If you click a dead link, you’ll usually be sent to an error page informing you the page doesn’t exist.
So, how can a broken link turn into a broken link building strategy?
Provide a replacement link.
How many links do you come across during a day of research that literally lead nowhere?
Consider a dead link a gap waiting for you to fill it.
That’s a valuable discovery in the process of link building.
And no, it’s not a waste of time for just one link.
Odds are, if one blog post referenced a specific dead link, other ones did, too.
Broken link checker tools can help you discover every domain hosting all the broken links.
Suddenly, you’ll have dozens of potential backlinks.
Step 1: Find a Broken Link on a Website
The first step of this link building exercise is to actually come across a broken link.
This can be the hardest part.
Once you come across a broken link in your niche, there are tools to help you find other sites where that link has been used.
Every use of the dead link is an opportunity to replace it with your own resource page or blog post.
Step 2: Create Something Similar to the Broken Link
Maybe you already have relevant content written or are ready to write more.
Either way, you now have the opportunity to fill the gap left by a dead link.
Make sure you understand the role the broken link was previously filling in the article.
Think about this when writing your new blog post or touching up what you’ve previously written.
It’s useful to do this for each attempt at broken link building.
Different web pages might have different reasons for linking the dead link.
Step 3: Ask The Website Owner to Include Your Link Instead of the Dead One
By suggesting the site owner link to your resource instead, you’re doing them a favor.
They may not have realized it, but a dead link makes their page much less helpful for information seekers.
Your relevant content can help them maintain their site’s relevancy and status as a quality resource.
Why would they say no?
4. Find Unlinked Mentions
This link building strategy probably requires the least amount of proactive work on your part.
This is because it’s a tool for locating times your content has already been mentioned on a site.
If you write good content, someone has probably already mentioned you without linking back.
If this is the case, don’t get angry about not receiving proper credit.
Remember this instead: you’re halfway to a link.
All this step takes is a good tool and some Google search operations, then reaching out to the source with an invitation for a link.
You already know the site’s owner is familiar with you and appreciates your content.
They may be willing to convert your mention and boost traffic to your site.
Step 1: Search For Your Brand On Google
A little old-fashioned Google search never hurt anyone trying to build links.
If you’re going to find your unlinked mentions, you gotta do some soul-searching.
Uh, self-searching.
Search your brand, name, product, or whatever else you’re known by on the Internet.
You can use Google advanced search to find everywhere your brand is mentioned.
Exclude your own website and social media profiles from the search.
From there, you can browse the results to find unlinked mentions.
Step 2: Find Websites that Mention You, But Aren’t Linking
If you use Google advanced search, you’re going to need to do some digging.
However, there are also tools like the Brandmentions app to find out which mentions are unlinked.
There’s a plethora of these tools available to make the narrowing-down process a bit easier.
The Content Explorer tool by ahrefs we mentioned earlier also served this function.
This tool searches nearly a billion websites for mentions of your requested word or phrase.
You can narrow the results to only show one page per domain (avoiding repeats).
Then, you can find your unlinked mentions by using the “highlight unlinked domains” detail.
Step 3: Ask for them to Place a Link
Now, you just have to bat your eyelashes and ask for some credit.
Just kidding.
Emphasize that by helping you build links, the site owner is doing themselves a favor.
Because they are.
By linking your actual page, they’re making their own information about your content verifiable.
This process is helping both of you become owners of relevant websites.
That’s how you gain high quality links.
5. Reach Out to Lost Backlinks
The process of recovering lost links is similar to broken link building.
However, it’s a bit easier than building new links altogether.
It’s about identifying times you’ve been linked, but no longer are.
A lost link is a link that’s now inaccessible, routing only to an “error” page.
Anything from a blog post to a social media profile can end up as a lost link.
Most often, a lost link was either removed from the page, or the page itself was taken down.
These aren’t the only ways a link can be lost, but they’re the most important for our purposes.
Step 1: Search A SEO Tool for Lost Backlinks
There’s a tool for everything these days!
In this case, link analysis tools like Moz and Ahrefs can help you find lost backlinks.
You’ll need to enter your Domain Authority or link root to start.
The link analysis tool will perform a search and create a list of lost links you can recall.
You can comb through the list and decide which link to attempt to recover.
Recovery is possible only if you still have the link online and available, or are willing to republish it.
Step 2: Compile a List of Backlinks
You can easily keep track of your link building progress and make sure your link is still in place by keeping track of all your backlink outreach.
The easiest way to do this would be to set up a link-building spreadsheet.
You’ll also want to list your link building efforts by keeping track of which sites you’ve contacted.
This will help you better analyze the effectiveness of your tactics and track your goals with backlink recovery.
Step 3: Reach Out And Ask to Replace the Link
Once you have a list of all potential lost backlinks, it’s time to reach out and ask for replacement links.
A replacement link is just updating the lost backlink — now a broken link — with the updated, functioning webpage.
Make sure to be polite and professional when requesting the link replacement.
Explain why you’re asking for a replacement and explain how it would benefit them.
Make sure to be understanding and avoid being entitled: just because you were referenced before doesn’t mean you automatically deserve to be now.
However, if you’re offering truly relevant links, you shouldn’t be afraid of being confident.
At the end of your message, make sure to provide them with a link to the new page you’d like linked.
This will make it much easier for them to replace the link quickly and accurately.
6. Promote Your Content
Well, well, well! Here’s some more outreach, just on a wider scale.
Content promotion is the process of pushing out your content to as many different outlets as possible.
This could include anything from popular online publications and social media accounts to forums or other niche audiences.
Your goal here should be sharing your content in a way that drives additional interest and engagement for it.
Step 1: Build a Great Linkable Piece of Content
This is becoming a sort-of sage rule, isn’t it?
But seriously.
How will your promotion be successful if your content isn’t?
Remain vigilant about your work being a truly useful, valuable resource.
If you’re not sure whether this is true for you or not, you can always seek feedback from friends and mentors.
Just make sure your content is link-worthy (as discussed).
No matter how much promotion you do, a great piece of content is going to get more attention than a mediocre one.
Step 2: Promote it On Social Media
The key to successful content promotion is making sure you’re sharing your content far and wide.
This means sharing across multiple channels, definitely including the obvious:
But you don’t have to stop there.
Websites, newsletters, and other outlets can also be helpful — even those outside your industry.
The more eyes you can get on your content, the better.
Make sure to include a link back to your page in each post.
Also, try using strong CTAs (call-to-actions) so readers can easily click through and find out more.
And of course, if it’s shareable, make sure to encourage others to do just that!
This will help build buzz and drive even more interest.
7. Steal Links
Have you ever been searching for information online and come across a chain of subpar web pages, none of which answer your questions?
Or maybe you’ve been browsing your niche and found yourself shocked at how much more thorough your own content is.
This is a case similar to discovering a broken link, or realizing one of your links has been removed.
However, the external link is only figuratively broken.
AKA, it’s not helpful. It’s bad.
Why do site owners link to a bunch of subpar websites instead of one comprehensive one?
Often, site owners don’t realize there’s superior content to link on their blog posts.
Or, they don’t know about link building strategies and don’t realize they should be searching for better resource pages.
This is where you come in handy.
Step 1: Find a Blog Post That Has Tons of Relevant Links
First, search for the topic or keyword related to your content.
Look for blog posts that link to relevant sources, and pay attention to the ones that have a lot of outbound links.
These backlink-heavy sites are opportunities for you to swoop in heroically with a quality resource to replace the chaos.
You can use tools like Ahrefs or Majestic to find the number of backlinks a website has.
This will help you identify sites with lots of external linking.
Once you’ve found such a page, make sure it isn’t too old.
Now, open up all the external links on this page and analyze their quality and relevance.
Step 2: Write a Superior Piece of Content
If you find the quality and relevance of these sites… lacking, it’s your chance to earn yourself a new link (or a few).
For this, you’ll need to create a piece of content that is much better than the existing ones.
Your goal should be creating something so good, it’s undeniable.
Following our tips for creating link-worthy content, create something that does a great job at what the other links tried to do.
This could mean something like an extensive guide with tables and images, or an interactive tool that makes it easier for readers to find what they’re looking for.
Step 3: Ask Everyone Who Linked to That Article to Link to You
Once your content is ready, approach page owners and ask them if they would consider replacing their outdated links with yours.
Make sure you explain why your resource is more helpful than any other available online.
You can also provide some examples of how your piece of content goes into greater detail than others on the given topic.
This is another deal that would benefit both of you, symbiotically boosting each of your reputability.
Good link building should be a win-win.
8. Build Manual Links First
While link building automation tools can be helpful and save you a lot of time, manual link building is always the best option.
This is because automated link building programs can easily lead to spamming and a loss of control over where your backlinks appear.
Manual link building helps ensure that all your links are top-notch quality and generates better results than automated link building.
Manual linking is also seen as more trustworthy by search engine algorithms, improving your rankings in the long run.
All of the tactics we’ve discussed so far have been examples of manual link building.
Once you’ve completed them, automation can be really helpful.
Step 1: Write a Great Piece Of Content
At the end of the day, content is king.
No matter how many links you can generate to your website, if the content isn’t good quality, it won’t get much traction.
If you want potential linkers to take notice of your site and include you in their list of resources, make sure your content is top-notch.
Your content should be unique, accurate, up-to-date, informative, and entertaining.
All the things we’ve discussed so far.
It might also help to create something interactive or visual that stands out from what’s already available online.
Once you have your top-notch content, share it on your own site.
From there, you can use tools to build links to it.
Step 2: Use a Link Building Service for Links to that Content
You can also link building services in combination with manual link building.
Link building services are provided by SEO (search engine optimization) agencies.
Using SEO tools, they find relevant sites to your niche and target audience, then place links back to your website on them.
These tools are essentially performing the manual work for you.
That way, you can get the same results without investing as much time.
Keep in mind that there’s a chance your backlinks could end up on low-quality sites.
You always have more control with manual link building, but services can save you a lot of time for equally great results.
Step 3: Rank The Content and Get Natural Links
You’re pretty much guaranteed to get links when using a link building service.
This means that if your content is good and relevant, it’s likely to rank on SERPS.
The higher your ranking, the more people see your content.
Do you see where this is heading?
Then, more people will link you, generating even more naturally-born backlinks.
Ranking high on SERPs should always be the goal of your link building strategy.
9. Use Reddit, Quora & Message Boards
It’s not realistic to expect that you’re going to develop an extensive library of backlinks all from sites with exceptional domain ratings.
While backlinks on sites with high DR are preferred, it doesn’t hurt to build up backlinks on more accessible sources like community forums and message boards.
Step 1: Post Good Content on Message Boards
Reddit and Quora, among other message boards, have come to play a similar role to search engines.
People frequently use them to seek information and feedback from real people.
Use this to your advantage by sharing informative, comprehensive content on the appropriate threads.
Skincare subreddits, for example, are filled with people looking for honest answers about how products are marketed vs. how they actually work.
If you have a guide on non-comedogenic skincare products, post it on a subreddit about that topic.
If the guide is truly honest and comprehensive, it’ll probably gain a fair bit of attention and traffic.
Just make sure the content you’re posting is high-quality, or else people will just skip over it.
For advice about boosting your content’s quality, check out our guides for blogs and journey-mapping strategies.
Step 2: Include Links to that Content
You don’t even have to plug yourself as the writer of the content you share.
A simple journalistic approach — “this guide covers a lot of this information,” etc — will attract info-hungry people.
And then what do you do?
Hyperlink your guide, so that people can and must visit your site to see it.
Now you’ve got another backlink and, quite likely, increased page traffic.
Step 3 (Sort of) Note: These Don’t Pass Page Rank, but They Add to a Well Rounded Portfolio
It’s important to remember that message boards and forums in general do not pass page rank.
That means the content won’t improve your domain or page rankings directly for SEO purposes.
But these sites can be considered part of a well-rounded link building portfolio, as they provide more opportunities for exposure and traffic.
Plus, if you post on Reddit regularly, you’ll gain karma points from fellow members; this could help build some credibility for your brand over time.
10. Get Great Testimonials
The process of testimonial link building is about exchanging positive comments about a service or product in exchange for a backlink.
The backlink happens because your positive comments should hopefully get featured on their site.
Then, they’ll credit you as the source of good feedback with a link.
Furthermore, if you provide a great review for someone else’s site, they may be willing to return the favor for yours.
This strategy can land you both good reviews and more backlinks.
Step 1: Become an Authority in Your Niche
To have your feedback matter, though, you need to establish yourself as a trustworthy and authoritative figure.
Then, people will care what you think!
Becoming an authority in your field isn’t easy or quick, but it’s definitely doable, especially with some of the other link building strategies we’ve discussed so far.
It starts with making great content.
Then, you just need to get your name out there as the creator of said great content.
Step 2: Support Other Website With Reviews
Once you’ve established yourself as an authority, start looking for companies to provide feedback for.
Seek out companies in your niche and send them a polite message about why you’d be a great candidate for providing feedback.
Then, just try out their service and create a testimonial.
Videos are one of the best, most convincing testimonial formats.
Check out our guide to video testimonials, which also contains information about what to say in any testimonial.
Step 3: Ask For a Review
Finally, you can ask for your own review in return.
This will help you continue building your own credibility and gain backlinks.
It’s looking like a positive feedback loop, huh?
11. Give a Little, Get a Little
This link building strategy is pretty similar to giving and getting good testimonials.
However, it’s a bit more relevant to blog writers and people who offer ideas instead of services.
Step 1: Link to a Nice Article
On your own blog, share with your audience a genuinely helpful resource you’ve discovered.
This is basically using the same logic that you’d hope site owners do when you’re asking for a backlink.
It benefits the credibility and quality of your own blog to share valuable resources with your readers.
Step 2: Let the Website Owner Know
Go ahead and tell the writer that you shared their piece.
This is a way of thanking them for writing good content, directing them to your own blog, and allowing them the opportunity to return the favor.
Step 3: Rinse & Repeat & Good Things Will Come
Don’t expect them to share your work just because you shared theirs, though.
Just do the nice thing.
You’d be surprised how often you don’t have to ask for it to be reciprocated.
Besides, you get the ensured benefit of recommending good source material to your readers, even if you don’t earn a backlink.
12. Don’t Forget to Leverage Internal Link Building
You should link internally to articles you’ve written as much as possible.
This means referencing other pieces you’ve written in your own work.
Here’s a chance to get meta: we’re building link building by recommending a link building article on our site in an article about link building. 
Internal links serve multiple purposes.
First, they make your content easier to navigate for readers and drive traffic to other pieces you’ve written.
Second, they provide backlinks the same as ones from other sites.
This means they help with SEO and ranking just as much as any other single backlink.
It can never hurt to throw them in when you can, unless they ruin the flow of your writing.
13. Get Listed in Link Roundups
A link roundup is a summary of top links (to blog posts, services, products, etc) that sites share, usually for the month or week of publishment.
A roundup is a list.
If you can get yourself placed on one, you’re going to gain a backlink as well as some traffic.
Step 1: Find Link Roundups
Finding link roundups can be slightly difficult, but you just have to know where to look.
People will often share lists on Twitter.
Here’s what happens when you search “digital marketing link roundup” on Twitter.
Already, you’ve found a site that creates link roundups in your niche.
If you continue this search process across multiple social media signs and on Google, you’ll shortly have enough information to compile a list of sites to contact.
Keep the URL, site owner, email, and domain authority on hand to decide which sites to reach out to first.
Keep in mind: the larger the blog, the more likely they have roundups.
Step 2: Pitch Your Awesome Input
Go ahead and offer to share your great content on their blog.
Doing this in a polite and friendly way will help your chances of getting published in their roundup.
Be sure to include the URL of your website–that’s the main thing they’ll need to create a backlink.
And don’t forget to thank them for the opportunity.
Make sure the article you share is relevant, and share as many as you want as long as they’ll fit on the list.
It’s sort of like guest posting, but instead of a whole page, you’ll get a link to your site.
People who look at roundups are actively looking for articles to read, so you’ll likely attract people to your site if you can end up on one.
What Are The Benefits of Link Building?
When you properly execute link building strategies, there are a ton of benefits.
Links are one of the most important factors in SEO, so the more, the merrier.
Particularly from quality websites.
They Build Website Authority
By gaining links from reputable sites, you gain credibility and trustworthiness with search engine crawlers.
This can help your website rank higher on SERPs and encourage more people to look to you as a valuable, informative resource.
They Improve Search Rankings
As we mentioned earlier, link building strategies can help you rank for specific keywords and phrases.
Google looks at the number of backlinks associated with a site and the quality of those links to help determine rankings.
They Generate More Website Traffic
The more your content is shared across the Internet, the more people will be visiting your website.
It’s the domino effect.
One link can lead to many more just from the natural flow of web traffic.
And getting a link from a sponsored or featured article can give you an even bigger boost.
They Get More (Natural) Backlinks
Quality link building can get you more natural backlinks.
The more people link to your content, the better it looks and the more likely other sites are to do so as well.
Think of it this way: good content alone doesn’t get recognized for being good content.
It needs to become known to be recognized.
Link building is how you get your stuff out in the world.
They Support Your Internal Linking
Having external links associated with your content will help support your internal link strategy.
You’ll be sure the pages are indexed properly by search engines.
Plus, the more internal links you have, the better your chance of visitors clicking around to other parts of your website.
What Did We Miss?
Not much.
The link building strategies and tips we’ve shared today can help pave the road to a strong, relevant link foundation.
This can drive the growth of your website and can also help you to gain an audience.
From creating guest posts to repurposing content and marketing on forums, there are plenty of options for effective link building.
Be sure to keep these tips in mind as you start your link building strategy.
The journey of link building is as rewarding as the successful end result.
By following the strategies outlined here, you’ll be well on your way to a widened web presence and better relationship with the work you do.
Link building Strategies FAQ
Linking strategies are practices and techniques for building links to a website in order to improve its ranking in search engine results pages.
This can include:
-Submitting articles
-Guest posting
-Lost link recovery
-Broken link building
-Creating content on forums and other websites
-Link exchange programs
-Search engine optimization (SEO) tactics such as keyword research and link buying
Different link building strategies work for different web users.
Depending on your purpose, you might need a different strategy.
If you’re selling a product, for example, testimonial link building might work better than guest posting.
In any case, the most important part of your approach is ensuring you have good, link-worthy content.
An SEO link building strategy is a series of steps and tactics used to build links from various high-quality websites.
These links can help improve a website’s ranking on search engine results pages (SERPs) and generate more organic traffic.
Using SEO tools can help you discover which websites you should be trying to gain links from.
There are several things you should not do when it comes to link building.
One of the biggest mistakes is buying links from sites that Google has identified as being used for link schemes and other nefarious activities.
Link buying is against Google’s webmaster quality guidelines.
If you get caught link buying, you’ll receive a penalty for using transactions to manipulate Google’s PageRank.
Additionally, avoid participating in link swaps or other types of link exchange programs, as these can also be penalized by search engines.
Make sure the links you’re building are as organic as possible to be favorable in SEO rankings.
Three way link building involves creating links among three different websites that are related, but not owned by the same person or organization.
This type of link building increases the chances of those websites being found and indexed by search engines, thus increasing their visibility.
It also improves link juice, which is the flow of PageRank from one website to another.
Link building takes not only time and knowledge, but a lot of patience.
It’s not enough to simply create backlinks; you have to continually monitor your link profile, analyze your competitors’ strategies, and keep up with the latest Google algorithm changes.
You also need to ensure that the links you’re building are from quality webpages, or else your effort will get buried on SERPs.
Yes, link building is still an important part of SEO in 2022.
Despite the introduction of newer strategies and tactics such as Artificial Intelligence (AI) and voice search optimization, backlinks remain a key factor in Google’s algorithm.
If you want to make a long-term strategy to increase your web traffic, link building is still the way to go.
This means focusing on creating high-quality content that other websites will want to link to naturally, rather than relying on a quick fix or manipulative tactics.
The post Link Building Strategies: A Complete Guide for 2022 appeared first on Tweak Your Biz.
0 Commentaires